For an assignment in the Advanced Industry Practice (Advertising) subject at the University of Melbourne, my group developed a campaign for Myer, a well-known Australian department store. I contributed to the Big Idea and Creative Execution, but most importantly, my primary role was to design the pitch deck.
Sun Tzu said, "If you know the enemy and know yourself, you need not fear the result of a hundred battles." This has always been my mantra in marketing communications. This campaign was the result of a meticulous analysis, focusing on customer pain and gain points, as well as the internal and external environments. This is one of my proudest works at the uni, and it scored 88/100, the highest mark for its kind.